We caught up with Chicagoan Adeline Ania, the marketing guru behind Wicker Park's hippest pizza hub Dimo's, sales rep at Oak + Fort and contributing writer at Off-Kilter. Read on as the PR student and Algerian native shares with us her biggest inspiration, favorite way to spend time and how she sources her classic sense of style.
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We partnered with Chicago-based Luft Balloons to create a one-of-a-kind installation at our Two Penny Blue pop-up garden party. We could not have been more thrilled with how it turned out and wanted to share it with you here!
Elaine, the girlboss and creative director behind Luft, creates the most unique and magical pieces of art -- tailoring her pieces to fit your party needs.
Thank you Luft Balloons for partnering with us!
In today's global economy, 94% of consumers think that businesses should give back. Buyers are more likely to reward and feel connected to brands that give back to their communities through charitable donations and socially-conscious initiatives.
Aside from answering to consumer demand, why else should brands support economic and social causes, and why should you buy from them?
We've listed our top 5 favorite reasons below!
1. It empowers the consumer to make socially responsible decisions on their terms
By investing resources in brands that give back, the consumer is able to combine generosity with convenience and support brands they not only feel most connected to, but the ones that also support causes they most identify with. How can you express who you are by using your spending power to support causes that matter most to you?
2. The One-for-One model and empowerment of others
For instance, for every jacket purchased at Two Penny Blue, a school uniform is donated to a girl in need in Africa – opening the door to her education, increasing her self-esteem and providing the opportunity for a brighter future. Without such help, millions of girls are often denied the opportunity to attend school simply because they can't afford a uniform. By empowering those in need and enabling them with the resources necessary to live their best lives, the whole world changes.
"Luxury is being empowered to make a responsible decision."
4. Employment for Change
Brands like The Giving Keys employ those affected by homelessness, creating jobs in the U.S. and providing management and leadership opportunities in a safe and collaborative environment. By buying from brands that meaningfully hire, you support businesses that are restructuring the employment model and paving ways for those in tough places to bounce back.
4. Businesses can drive change and positively impact global issues with a range of resources
Businesses have a range of resources at their disposal. Whether it's economic development, environmental issues, human rights, poverty and hunger, or education and health, brands can positively impact global issues by incorporating a philanthropic approach into their core business structure to help drive real, impactful change.
5. Frankly, it's cool.
More than 80% of millenials expect companies to make a public commitment to good corporate citizenship, according to Horizon Media’s Finger on the Pulse study. We see it all around us – a shift towards green, eco-friendly, organic, sustainable, and charitable. It is increasingly becoming ‘cool’ to do good, to be aware, and to give back.
Join us at the Two Penny Blue Flagship & Design Studio on Saturday, July 9th!
From 11a-5p, we'll be offering Le Coeur customers a free secondary watch strap of your choosing (a $55 retail value) with each purchase. Mimosas and treats will be provided in the 2PB courtyard at 3728 North Southport in Chicago. Learn more about out pop-up here. Can't wait to see you!
Chicago, join us at the Two Penny Blue Flagship & Design Studio at 3738 North Southport on Saturday, July 9th!
From 11a-5p, we'll be offering Le Coeur customers a free secondary watch strap of your choosing (a $55 retail value) with each purchase. Mimosa drinks and treats will be provided in the 2PB courtyard. See you there!
For every jacket purchased at Two Penny Blue, a school uniform is donated to a girl in need in Africa – opening the door to her education, increasing her self-esteem and providing the opportunity for a brighter future. Visit 2PennyBlue.com to learn more.
This Saturday we're teaming up with Luft Balloons to create a special installation at our pop-up! Swing by the courtyard early on to catch Elaine in action.
This July, we are proud to support Chicago's own Anti-Cruelty Society in an effort to help more animals find loving forever homes.
As Chicago’s oldest and largest animal welfare organization, the non-profit is building a community of caring by helping pets and educating people. By providing an open door to any animal in need 365 days a year, the Anti-Cruelty Society saves our furry friends from cruelty and abuse while transitioning them to loving forever homes.
This July, your individual watch purchase sends $5 back to the Anti-Cruelty Society and helps animals most in need. Your donation further supports the non-profit's animal and humane education program, adoption capabilities, community outreach strategies and much more.
Click their logo above or visit anticruelty.org to learn more about how your purchase helps and get further involved.