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The Blog

The Blog

Filtering by Tag: give back

Feel-Good Shopping: Why to Buy from Brands that Give Back

Amy Mokris

In today's global economy, 94% of consumers think that businesses should give back. Buyers are more likely to reward and feel connected to brands that give back to their communities through charitable donations and socially-conscious initiatives. 

Aside from answering to consumer demand, why else should brands support economic and social causes, and why should you buy from them?

We've listed our top 5 favorite reasons below!

1. It empowers the consumer to make socially responsible decisions on their terms

By investing resources in brands that give back, the consumer is able to combine generosity with convenience and support brands they not only feel most connected to, but the ones that also support causes they most identify with. How can you express who you are by using your spending power to support causes that matter most to you? 

Photo via TOMS.

Photo via TOMS.

2. The One-for-One model and empowerment of others

Brands like Two Penny Blue, TOMS and Warby Parker employ the One-for-One model, providing those in need with resources and accessibility to everyday items for every one item that you purchase.

For instance, for every jacket purchased at Two Penny Blue, a school uniform is donated to a girl in need in Africa – opening the door to her education, increasing her self-esteem and providing the opportunity for a brighter future. Without such help, millions of girls are often denied the opportunity to attend school simply because they can't afford a uniform. By empowering those in need and enabling them with the resources necessary to live their best lives, the whole world changes. 

Photo via Two Penny Blue

Photo via Two Penny Blue

"Luxury is being empowered to make a responsible decision."

4. Employment for Change

Brands like The Giving Keys employ those affected by homelessness, creating jobs in the U.S. and providing management and leadership opportunities in a safe and collaborative environment. By buying from brands that meaningfully hire, you support businesses that are restructuring the employment model and paving ways for those in tough places to bounce back.

Photo via The Giving Keys

Photo via The Giving Keys

4. Businesses can drive change and positively impact global issues with a range of resources

Businesses have a range of resources at their disposal. Whether it's economic development, environmental issues, human rights, poverty and hunger, or education and health, brands can positively impact global issues by incorporating a philanthropic approach into their core business structure to help drive real, impactful change. 

5. Frankly, it's cool.

More than 80% of millenials expect companies to make a public commitment to good corporate citizenship, according to Horizon Media’s Finger on the Pulse study. We see it all around us – a shift towards green, eco-friendly, organic, sustainable, and charitable. It is increasingly becoming ‘cool’ to do good, to be aware, and to give back.


This July, we are proud to support Chicago's own Anti-Cruelty Society in an effort to help more animals find loving forever homes. Learn more about how your watch purchase helps via our Charities page.


Join us at the Two Penny Blue Flagship & Design Studio on Saturday, July 9th!

From 11a-5p, we'll be offering Le Coeur customers a free secondary watch strap of your choosing (a $55 retail value) with each purchase. Mimosas and treats will be provided in the 2PB courtyard at 3728 North Southport in Chicago. Learn more about out pop-up here. Can't wait to see you!

Meet our May Charity, Common Threads

Amy Mokris

This month we are proud to donate 10% of proceeds in support of the amazing work of Common Threads, an organization that is "picking up pots and pans" to fight the obesity crisis and hunger paradox on the front line: in kitchens of low-income, urban communities across America.

Common Threads delivers culturally-relevant cooking and nutrition curriculum for kids in underserved schools and communities that results in life-long healthy eating habits. Founded in Chicago in 2003, the non-profit served over 21,000 students and adults in Chicago during the 2014-2015 school year. Their vision to prevent childhood obesity expands far beyond Chicago into other cities around the country including Los Angeles, Miami, Washington DC, New York City, Austin, Jacksonville and New Orleans.

Common Threads has the power to change lives by sharing the delight of cooking and delicious recipes, in conjunction with practical life-skills in health and nutrition. Through a family-centric, hands-on model with proven results, Common Threads empowers children to eat healthy, make sustainable behavior changes, and celebrate culture through food.

Click their logo or visit commonthreads.org to learn more about how your purchase helps.

Meet our December Charity

Amy Mokris

RMHC-CNI is an independent not-for-profit organization whose mission is to care for families of children with complex medical needs by providing a ‘home away from home’ while their child is being treated in the hospital. 

Every night, 153 families heal together because of the comfort, compassion and community at five area Ronald McDonald Houses and three Ronald McDonald Family Rooms.  That’s 43,000 nights each year where RMHC-CNI families are able to stay close to their child, helping them to heal faster and saving them over $7 million in hotel costs. 

We are proud to support the efforts of Ronald McDonald House Charities and hope to help more healing patients and families be together comfortably this holiday season. Click their logo above to learn more about RMHC-CNI and how to further get involved.

Meet our November Charity

Amy Mokris

Le Coeur is a proud supporter of World Vision and their unwavering dedication to tackling poverty and injustice worldwide. By providing emergency assistance to children and families affected by disasters and conflict, World Vision partners with communities for long-term solutions to alleviate poverty and advocate for justice on behalf of the poor.

By first working to provide food and shelter for children in orphanages through child sponsorships, their work has expanded to offering a full solution to poverty and injustice issues and making these solutions lasting and sustainable.

Click their logo above or visit www.worldvision.org to learn more about their mission and how to further get involved.

Meet our October Charity

Amy Mokris

We are so stoked to announce Dreams for Kids as our partner charity through October!

Dreams for Kids replaces charity with opportunity for at-risk youth through service, leadership and social activities and inspires them to fearlessly pursue their dreams and change the world. 

Something changes within us when we give and we applaud those at DFK who go beyond giving and extend their efforts to empower and enable. Through their social enterprise based program, Dream Leaders, they remind youth that every person has something to give, that they are the solution; not the problem, and that even the most at-risk young person deserves a hand-up, not a handout. They even created Extreme Recess after realizing that there were no organized sports in Illinois for children with disabilities. 

We are proud supporters of Dreams for Kids and honored to donate 10% of all Le Coeur proceeds to supporting their efforts throughout the rest of our launch month as well as the entirety of October.

Click their logo above or visit www.dreamsforkids.org to learn more about their mission.