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The Blog

The Blog

Filtering by Tag: charity of the month

Meet our December partner charity, The Birthday Party Project

Zoey Bloom

the birthday project.jpg

The Birthday Party Project hosts monthly birthday parties at homeless and transitional living facilities. They provide birthday enthusiasts (volunteers) who help throw a themed party for all the kids celebrating a birthday that month, complete with games, activities, cupcakes, favor bags, gifts for the birthday child, and FUN!

What started in 2012 as an idea to throw monthly birthday parties for the unsheltered and uncelebrated has grown to be so much more. As The Birthday Party Project expanded, they realized that they were not only creating magic moments for homeless children, but they were also creating a sense of normalcy for children in crisis, serving children with extreme social and emotional trauma, and helping form family bonds and create new memories in the midst of turmoil.

Through The Birthday Party Project, volunteers have gained the opportunity to add an invaluable and positive experience to these children's circumstances. They allow kids to dream big! They believe that their monthly celebrations are more than just a party; they are a loud exclamation point that children matter, that joy can come out of any circumstance, and a joyful community can transform our society.

Through December, $5 of every watch purchase will be donated to help support all the birthday parties that are to come. Learn more about TBPP and how you can further get involved at

Meet our September charity beneficiary, charity: water

Amy Mokris

We are thrilled to support charity: water during their 10 year anniversary celebration this September!

By working with local experts and community members to find the best sustainable solution in each area they work, charity: water uses resources ranging from wells, piped systems, BioSand Filters, and systems for harvesting rainwater to deliver clean water solutions around the world. With every water point they fund, their partners coordinate sanitation and hygiene training and establish a local Water Committee to help keep water flowing for years to come. 

When clean water becomes accessible, community members’ health improves, access to food increases, the local economy grows and children are able to spend more time in school. 

This month, Le Coeur will donate $5 per watch sold, and 100% of every dollar given from your purchase will help bring clean water to people in need. Visit to learn more about how your purchase helps and ways to get further involved.

Feel-Good Shopping: Why to Buy from Brands that Give Back

Amy Mokris

In today's global economy, 94% of consumers think that businesses should give back. Buyers are more likely to reward and feel connected to brands that give back to their communities through charitable donations and socially-conscious initiatives. 

Aside from answering to consumer demand, why else should brands support economic and social causes, and why should you buy from them?

We've listed our top 5 favorite reasons below!

1. It empowers the consumer to make socially responsible decisions on their terms

By investing resources in brands that give back, the consumer is able to combine generosity with convenience and support brands they not only feel most connected to, but the ones that also support causes they most identify with. How can you express who you are by using your spending power to support causes that matter most to you? 

Photo via TOMS.

Photo via TOMS.

2. The One-for-One model and empowerment of others

Brands like Two Penny Blue, TOMS and Warby Parker employ the One-for-One model, providing those in need with resources and accessibility to everyday items for every one item that you purchase.

For instance, for every jacket purchased at Two Penny Blue, a school uniform is donated to a girl in need in Africa – opening the door to her education, increasing her self-esteem and providing the opportunity for a brighter future. Without such help, millions of girls are often denied the opportunity to attend school simply because they can't afford a uniform. By empowering those in need and enabling them with the resources necessary to live their best lives, the whole world changes. 

Photo via Two Penny Blue

Photo via Two Penny Blue

"Luxury is being empowered to make a responsible decision."

4. Employment for Change

Brands like The Giving Keys employ those affected by homelessness, creating jobs in the U.S. and providing management and leadership opportunities in a safe and collaborative environment. By buying from brands that meaningfully hire, you support businesses that are restructuring the employment model and paving ways for those in tough places to bounce back.

Photo via The Giving Keys

Photo via The Giving Keys

4. Businesses can drive change and positively impact global issues with a range of resources

Businesses have a range of resources at their disposal. Whether it's economic development, environmental issues, human rights, poverty and hunger, or education and health, brands can positively impact global issues by incorporating a philanthropic approach into their core business structure to help drive real, impactful change. 

5. Frankly, it's cool.

More than 80% of millenials expect companies to make a public commitment to good corporate citizenship, according to Horizon Media’s Finger on the Pulse study. We see it all around us – a shift towards green, eco-friendly, organic, sustainable, and charitable. It is increasingly becoming ‘cool’ to do good, to be aware, and to give back.

This July, we are proud to support Chicago's own Anti-Cruelty Society in an effort to help more animals find loving forever homes. Learn more about how your watch purchase helps via our Charities page.

Join us at the Two Penny Blue Flagship & Design Studio on Saturday, July 9th!

From 11a-5p, we'll be offering Le Coeur customers a free secondary watch strap of your choosing (a $55 retail value) with each purchase. Mimosas and treats will be provided in the 2PB courtyard at 3728 North Southport in Chicago. Learn more about out pop-up here. Can't wait to see you!

Meet our July Charity, the Anti-Cruelty Society

Amy Mokris

This July, we are proud to support Chicago's own Anti-Cruelty Society in an effort to help more animals find loving forever homes. 

As Chicago’s oldest and largest animal welfare organization, the non-profit is building a community of caring by helping pets and educating people. By providing an open door to any animal in need 365 days a year, the Anti-Cruelty Society saves our furry friends from cruelty and abuse while transitioning them to loving forever homes.

This July, your individual watch purchase sends $5 back to the Anti-Cruelty Society and helps animals most in need. Your donation further supports the non-profit's animal and humane education program, adoption capabilities, community outreach strategies and much more.

Click their logo above or visit to learn more about how your purchase helps and get further involved.

Meet our March Charity!

Amy Mokris


Every Le Coeur purchase helps charities in need both locally and worldwide. We believe that with every watch sold, we have the opportunity to create and implement positive and lasting change in our own communities and far beyond.

This March we are thrilled to partner with Do You See What I See? and donate 10% of proceeds to help create future leaders in women who are positively impacting their communities and creating sustainable positive change.

Education is the key to breaking the poverty cycle and changing the world. Through providing access to higher education, Do You See What I See? hopes that young women will emerge as leaders in their communities. By using their knowledge and the training they have gathered in school, these young women will act as powerful change agents in their own communities and beyond.

By helping one woman gain an education, we can help hundreds around her and never let poverty stop potential again. 

Click their logo or visit to learn more about how your purchase helps.