We had the honor of shooting our lookbook with two of our all time favorites today. Our first branding pub will feature our original line of watches set against the industrial grays and blues of downtown Chicago's Jay Pritzker Pavilion. Preview the lookbook below and check back in a few weeks to browse a digital version of the full publication!
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Chicago-based portrait, music and event photographer and videographer Keith Mokris shot some amazing footage of our time chasing light with Luke Wright. There's nothing like experiencing the fusion of music and motion. Click play to preview and let that be-e-e-at drop.
Shop the shoot: Luke is rocking our B&W Tokyo timepiece throughout.
We are so amped to get the first round of our watch boxes delivered! As you know and we're learning, the design and sourcing process is a lengthy but worthwhile one and we are so excited for production to slowly but surely be coming together. Sneak a peak of the first of our watch box proofs below and feel free to leave a comment with what you think!
Shop the shots: our white and black matte Tokyo is pictured in all images.
Take a peak behind the scenes of our photo and video shoot with Chicago-based portrait and brand photographer, Luke Wright. We're not sure how he does it, but he's just so effortlessly cool. Amidst the moodiest of light the trendsetter shows us how he mixes ever-classic black + white combos while adding a bit of comfort and edge (think Nike Roshe One's and our matte black Tokyo).
Shop the shots: Our white face / matte black case Tokyo featured in all photos
The studs over at InsideHook, the essential daily lifestyle guide for driven men so graciously featured us as The Official Watch of Summertime Chi. Covering all things cool and upcoming, these guys are taking the time to highlight stories of makers and brands at the local level in the biggest cities, and we can't thank them enough for the rad feature.
Peep the article by clicking the photo below. Thank you InsideHook!