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The Blog

The Blog

Feel-Good Shopping: Why to Buy from Brands that Give Back

Amy Mokris

In today's global economy, 94% of consumers think that businesses should give back. Buyers are more likely to reward and feel connected to brands that give back to their communities through charitable donations and socially-conscious initiatives. 

Aside from answering to consumer demand, why else should brands support economic and social causes, and why should you buy from them?

We've listed our top 5 favorite reasons below!

1. It empowers the consumer to make socially responsible decisions on their terms

By investing resources in brands that give back, the consumer is able to combine generosity with convenience and support brands they not only feel most connected to, but the ones that also support causes they most identify with. How can you express who you are by using your spending power to support causes that matter most to you? 

Photo via TOMS.

Photo via TOMS.

2. The One-for-One model and empowerment of others

Brands like Two Penny Blue, TOMS and Warby Parker employ the One-for-One model, providing those in need with resources and accessibility to everyday items for every one item that you purchase.

For instance, for every jacket purchased at Two Penny Blue, a school uniform is donated to a girl in need in Africa – opening the door to her education, increasing her self-esteem and providing the opportunity for a brighter future. Without such help, millions of girls are often denied the opportunity to attend school simply because they can't afford a uniform. By empowering those in need and enabling them with the resources necessary to live their best lives, the whole world changes. 

Photo via Two Penny Blue

Photo via Two Penny Blue

"Luxury is being empowered to make a responsible decision."

4. Employment for Change

Brands like The Giving Keys employ those affected by homelessness, creating jobs in the U.S. and providing management and leadership opportunities in a safe and collaborative environment. By buying from brands that meaningfully hire, you support businesses that are restructuring the employment model and paving ways for those in tough places to bounce back.

Photo via The Giving Keys

Photo via The Giving Keys

4. Businesses can drive change and positively impact global issues with a range of resources

Businesses have a range of resources at their disposal. Whether it's economic development, environmental issues, human rights, poverty and hunger, or education and health, brands can positively impact global issues by incorporating a philanthropic approach into their core business structure to help drive real, impactful change. 

5. Frankly, it's cool.

More than 80% of millenials expect companies to make a public commitment to good corporate citizenship, according to Horizon Media’s Finger on the Pulse study. We see it all around us – a shift towards green, eco-friendly, organic, sustainable, and charitable. It is increasingly becoming ‘cool’ to do good, to be aware, and to give back.


This July, we are proud to support Chicago's own Anti-Cruelty Society in an effort to help more animals find loving forever homes. Learn more about how your watch purchase helps via our Charities page.


Join us at the Two Penny Blue Flagship & Design Studio on Saturday, July 9th!

From 11a-5p, we'll be offering Le Coeur customers a free secondary watch strap of your choosing (a $55 retail value) with each purchase. Mimosas and treats will be provided in the 2PB courtyard at 3728 North Southport in Chicago. Learn more about out pop-up here. Can't wait to see you!